prikaz prve stranice dokumenta Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu
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master's thesis
Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu
2020. urn:nbn:hr:166:356631
Ugrina, Rinaldo
University of Split
Faculty of Science
Department of Informatics

Cite this document

Ugrina, R. (2020). Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu (Master's thesis). Split: University of Split, Faculty of Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:166:356631

Ugrina, Rinaldo. "Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu." Master's thesis, University of Split, Faculty of Science, 2020. https://urn.nsk.hr/urn:nbn:hr:166:356631

Ugrina, Rinaldo. "Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu." Master's thesis, University of Split, Faculty of Science, 2020. https://urn.nsk.hr/urn:nbn:hr:166:356631

Ugrina, R. (2020). 'Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu', Master's thesis, University of Split, Faculty of Science, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:166:356631

Ugrina R. Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu [Master's thesis]. Split: University of Split, Faculty of Science; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:166:356631

R. Ugrina, "Poboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu", Master's thesis, University of Split, Faculty of Science, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:166:356631

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Metadata
TitlePoboljšanje korisničkog iskustva: primjena kognitivne psihologije u web dizajnu
Title (english)Improving User Experience: Application of Cognitive Psychology in Web Design
AuthorRinaldo Ugrina
MentorAndrina Granić (mentor)
Committee memberAndrina Granić (predsjednik povjerenstva)
Committee memberNikola Marangunić (član povjerenstva)
Committee memberJelena Nakić (član povjerenstva)
GranterUniversity of Split
Faculty of Science
(Department of Informatics)
Split
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Psychology
Abstract
Usredotočen na fascinantnu interakciju tehnologije i psihologije, cilj ovog rada je dati prijedloge kako poboljšati korisničko iskustvo i stopu konverzije web stranice. Rad se u cijelosti temelji na akademskim istraživanjima iz kognitivne i bihevioralne psihologije. Svaki od datih prijedloga uključuje načela iz psihologije na kojima počiva, vizualnu predodžbu izvedbe, a neki od njih sadrže i tehnički način implementacije koristeći programske jezike za razvoj web tehnologija. S prijedlozima koje sadrži, razumijevanjem principa na kojem se prijedlozi temelje i načinom na koji ih implementirati ovaj rad može poslužiti kao pomoć u poboljšanju korisničkog iskustva i povećanju stope konverzije bilo koje web stranice, a pritom istovremeno produbiti razumijevanje i prepoznavanje ljudskih potreba, mogućnosti i obrazaca ponašanja.
Abstract (english)
Focusing on the fascinating interaction of technology and psychology, the aim of this paper is to provide suggestions on how to improve user experience and conversion rate of a website. This paper is based entirely on academic research in cognitive and behavioral psychology. Each of the given suggestions includes the principles from psychology which it is based on and a visual example. Some of the suggestions are also implemented using modern web development technologies. With the suggestions it contains, understanding the principles which they are based on and how to implement them, this paper can help improve the user experience and increase the conversion rate of any website and at the same time help deepen the understanding of human needs, capabilities and behavior patterns.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:166:356631
Study programmeTitle: Physics and Computer Science; specializations in: major in teaching
Course: major in teaching
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije fizike i informatike (magistar/magistra edukacije fizike i informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-29 18:37:40